Log in Book a Demo

US Pharma & Biotech Pharmacology - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
ro.co 14.07
goodlifemeds.com 12.07
ivyrx.com 6.05
maximustribe.com 3.97
agelessrx.com 3.15
nurx.com 2.88
lemonaidhealth.com 2.55
forbes.com 2.52
lilly.com 2.4
fh.co 2.38
others 47.96

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘ro.co’ leads with 14.07% click share, followed by ‘goodlifemeds.com’ at 12.07%. ‘Others’ dominate with 47.96%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date ro.co ivyrx.com forbes.com goodlifemeds.com biktarvy.com maximustribe.com novomedlink.com fh.co agelessrx.com lemonaidhealth.com
2025/04/01 10.99% 3.38% 0.03% 40.38% 0% 1.56% 0% 0% 9.46% 1.64%
2025/04/02 8.39% 5.27% 0.03% 43.37% 0% 0.76% 0% 0% 3.24% 2.09%
2025/04/03 13.97% 6.03% 0% 37.66% 0% 3.7% 0% 0% 1.89% 7.3%
2025/04/04 13.22% 7.27% 0.41% 19.22% 1.85% 1.54% 3.99% 2.09% 2.93% 7.64%
2025/04/05 14.43% 7.26% 5.29% 14.65% 3.21% 1.08% 2.03% 2.01% 4.21% 5.63%
2025/04/06 17.01% 4.02% 0.44% 17.64% 3.54% 0.51% 1.87% 7.61% 4.58% 5.56%
2025/04/07 18.82% 6.52% 4.16% 12.94% 4.3% 3.36% 2.64% 3.8% 2.75% 4.13%
2025/04/08 17.64% 6.58% 2.22% 9.35% 4.09% 4.54% 4.09% 3.47% 4.25% 2.76%
2025/04/09 16.88% 7.95% 3.36% 14.64% 2.82% 4.23% 2.46% 1.54% 3.15% 3.75%
2025/04/10 9.45% 2.98% 0.84% 23.22% 4.72% 5.69% 2.09% 1.41% 2.38% 6.91%
2025/04/11 16.59% 2.57% 2.5% 12.61% 3.12% 4.51% 4.6% 9.93% 2.64% 4.21%
2025/04/12 11.69% 1.79% 0.91% 17.39% 2.97% 5.78% 3.48% 2.85% 4.67% 8.82%
2025/04/13 16.04% 4.62% 5.94% 13.9% 2.74% 5.63% 3.06% 7.42% 3.24% 5.1%
2025/04/14 13.6% 5.48% 6.09% 14.38% 3.49% 6.64% 4.56% 1.83% 2.25% 5.39%
2025/04/15 20.02% 5.58% 1.37% 14.49% 3.32% 3.67% 3.7% 6.67% 2.12% 4.19%
2025/04/16 13.94% 4.82% 0.92% 17.66% 2.16% 6.07% 1.69% 2.38% 4.6% 7.24%
2025/04/17 16.41% 8.79% 2.38% 10.62% 3.17% 1.66% 6.04% 6.99% 2.53% 1.76%
2025/04/18 21.82% 5.47% 3.32% 4.35% 5.93% 1.72% 5.97% 5.6% 3.85% 0.4%
2025/04/19 17.73% 2.98% 8.46% 4.56% 6.19% 0.52% 6.96% 4.86% 4.54% 1.4%
2025/04/20 19.58% 5.48% 6.4% 8.82% 5.12% 0.72% 3.81% 3.08% 1.77% 0.73%
2025/04/21 19.87% 5.41% 3.15% 9.3% 4.08% 0.43% 3.3% 4.52% 3.19% 0.1%
2025/04/22 18.44% 6.12% 2.41% 9.11% 5.94% 1.74% 2.73% 4.71% 1.23% 0.56%
2025/04/23 23.65% 7.64% 1.39% 7.89% 7.24% 2.52% 3.65% 3.59% 3.05% 0.85%
2025/04/24 18.89% 11.32% 0.54% 9.04% 7.53% 3.85% 1.56% 3.92% 3.22% 0%
2025/04/25 15.67% 6.17% 6.11% 10.69% 8.78% 4.25% 1.93% 3.29% 1.91% 0%
2025/04/26 15.75% 11% 0.55% 10.21% 7.55% 3.48% 1.48% 4.13% 4% 0%
2025/04/27 24.06% 8.23% 0.91% 15.01% 5.29% 5% 0.68% 10.35% 3.81% 0%
2025/04/28 17.85% 5.61% 1.27% 10.37% 9.54% 5.14% 1.41% 3.22% 3.75% 0%
2025/04/29 19.64% 8.28% 2.41% 11.57% 5.54% 2.54% 1.12% 4.22% 1.59% 0%
2025/04/30 25.36% 8.87% 7.92% 6.18% 5.59% 4.82% 1.58% 1.47% 1.25% 0%

Copyright © Adthena. All rights reserved.

In April 2025, ro.co’s PPC spend surged, peaking at 25.36. Goodlifemeds.com started strong but declined, ending at 6.18. Ivyrx.com and biktarvy.com showed steady growth, while forbes.com fluctuated. Lemonaidhealth.com faded mid-month.

Market Exposure

Competitor Count for US Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/04/01 265
2025/04/02 265
2025/04/03 269
2025/04/04 358
2025/04/05 365
2025/04/06 355
2025/04/07 355
2025/04/08 345
2025/04/09 371
2025/04/10 373
2025/04/11 375
2025/04/12 390
2025/04/13 377
2025/04/14 379
2025/04/15 384
2025/04/16 380
2025/04/17 427
2025/04/18 414
2025/04/19 352
2025/04/20 379
2025/04/21 381
2025/04/22 372
2025/04/23 347
2025/04/24 330
2025/04/25 329
2025/04/26 334
2025/04/27 306
2025/04/28 313
2025/04/29 299
2025/04/30 305

Copyright © Adthena. All rights reserved.

April began with 265 advertisers, peaking at 427 mid-month. A decline followed, ending with 305 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
ro.co 3.56%
getcurex.com 3.49%
citizenmeds.com 2.11%
ivyrx.com 1.82%
lilly.com 1.44%
redboxrx.com -1.4%
maximustribe.com -2.15%
nurx.com -3.81%
lemonaidhealth.com -3.97%
goodlifemeds.com -6.94%

Copyright © Adthena. All rights reserved.

Ro.co and Getcurex surged in click share, while Goodlifemeds and Lemonaidhealth faced declines.

Campaign Efficiency

US Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date ro.co maximustribe.com ivyrx.com forbes.com goodlifemeds.com nurx.com reflexmd.com agelessrx.com fh.co lemonaidhealth.com
2025/04/01 11.28% 1.89% 2.95% 0.02% 29.49% 12.6% 6.85% 8.55% 0% 1.1%
2025/04/02 7.98% 0.98% 4.84% 0.02% 34.17% 10.01% 10.3% 3.3% 0% 1.57%
2025/04/03 14.12% 4.43% 6.02% 0% 28.53% 9.72% 2.49% 1.89% 0% 5.23%
2025/04/04 11.32% 1.88% 6.64% 0.44% 18.16% 7.01% 2.59% 3.38% 1.41% 6.62%
2025/04/05 12.84% 1.26% 8.27% 5.67% 12.31% 4.61% 0% 4.59% 6.55% 4.53%
2025/04/06 17.52% 1.31% 4.13% 0.36% 16.42% 6.04% 1.09% 5.17% 4.38% 5.56%
2025/04/07 18.49% 4.71% 6.39% 4.06% 12.91% 5.7% 3.37% 3.16% 3.53% 3.9%
2025/04/08 16.8% 5.58% 8.25% 2.69% 8.85% 3.91% 1.45% 4.99% 3.57% 2.83%
2025/04/09 13.9% 5.66% 7.96% 2.68% 12.45% 4.3% 2.32% 3.4% 1.15% 3.19%
2025/04/10 9.31% 7.19% 3.28% 0.8% 21.41% 6.42% 4.12% 2.97% 0.76% 5.88%
2025/04/11 16.67% 6.13% 3.27% 3.07% 11.87% 3.7% 6.62% 2.81% 6.15% 4.51%
2025/04/12 11.19% 7.69% 1.94% 0.82% 16.26% 7.53% 0% 5.04% 1.42% 7.96%
2025/04/13 15.66% 7.32% 4.3% 5.64% 13.27% 4.84% 1.55% 3.55% 3.25% 4.62%
2025/04/14 11.85% 9.31% 5.07% 5.52% 14.13% 4.98% 4.25% 2.81% 0.88% 5.12%
2025/04/15 19.73% 5.23% 5.45% 1.48% 13.91% 1.84% 5.52% 2.33% 2.82% 3.59%
2025/04/16 13.1% 7.94% 4.87% 0.77% 15.36% 3.89% 4.88% 4.37% 1.31% 6.31%
2025/04/17 15.91% 2.11% 9.52% 3.08% 8.64% 0.43% 4.48% 2.94% 4.53% 1.33%
2025/04/18 21.81% 2.34% 6.07% 4.4% 3.81% 0.5% 1.13% 3.72% 5.34% 0.43%
2025/04/19 16.99% 0.69% 3.04% 10.86% 4.23% 0.56% 0% 4.28% 2.72% 2.93%
2025/04/20 18.58% 1.07% 6.78% 6.28% 7.64% 0.42% 0% 1.67% 3.02% 0.78%
2025/04/21 18.37% 0.43% 7.06% 2.75% 8.69% 0.82% 0.02% 3.31% 3.63% 0.59%
2025/04/22 18.44% 1.63% 7.2% 3.1% 8.4% 0.03% 3.65% 1% 4.54% 0.72%
2025/04/23 22.18% 3.42% 7.85% 1.69% 6.45% 1.18% 2.94% 2.92% 2.82% 2.58%
2025/04/24 18.75% 6.12% 11.63% 0.66% 8.11% 1.19% 3.17% 2.74% 2.53% 0%
2025/04/25 14.6% 6.85% 6.06% 6.07% 9.37% 0.2% 3.45% 1.89% 2.41% 0%
2025/04/26 16.94% 5% 11.31% 0.56% 9.12% 0.2% 0% 3.23% 4.8% 0%
2025/04/27 24.82% 6.58% 10.01% 1.03% 14.9% 0.37% 0.03% 4.09% 5.17% 0%
2025/04/28 15.51% 5.94% 6.75% 1.2% 9.4% 0.58% 3.81% 3.48% 2.26% 0%
2025/04/29 17.15% 3.66% 7.13% 2.86% 9.68% 0.42% 1.32% 1.29% 4.26% 0%
2025/04/30 22.34% 9.33% 8.67% 7.7% 5.41% 4.37% 1.86% 1.21% 0.86% 0%

Copyright © Adthena. All rights reserved.

In April 2025, ro.co’s impression share fluctuated, peaking at 24.82% on the 27th. Goodlifemeds.com started strong but declined, ending at 5.41%. Maximustribe.com and ivyrx.com showed varied trends, while forbes.com had a notable spike on the 19th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Semaglutide Shipped Overnight - Semaglutide Injections $135 https://www.citizenmeds.com/

    Fastest and Most affordable Semaglutide Shipped Overnight - $135. Our Semaglutide Injections are In-Stock, See a Doctor Today.

  2. 2
    Best Sites to Get Tirzepatide - There's One Clear Winner 2025 https://www.forbes.com/tirzepatide/weight-loss

    Mark April 2025 As The Month You Begin Your Transformation—Lose Weight With Ease! Discover Your Ideal Weight Loss Plan: Compare Forbes Health™ Top Tirzepatide Providers. Budget-Friendly Options. Shed Pounds Now.

  3. 3
    Tirzepatide - Start Today for only $79/month https://app.joinmochi.com/eligibility

    Fill out the form and see if you’re eligible for the program. It only takes 2 minutes. Mochi is powered by medicine and personalized for everyone. Take our quiz today! Am I Eligible? A Plan That Works For You.

  4. 4
    Semaglutide Based Medicines - FDA-Approved Medicines https://www.novomedlink.com/

    Novo Nordisk®, The Only Manufacturer Of FDA-Approved Semaglutide Medicines. Learn More. Discover Semaglutide Products.

  5. 5
    No Insurance Required - Start Tirzepatide For Just $45 https://www.ro.co/glp-1/zepbound

    See safety info & box warning. Rx only, if appropriate. $45 1st, then $145/mo. Meds excl. 1:1 health coaching from dedicated healthcare...

Copyright © Adthena. All rights reserved.

In the competitive landscape of pharmaceuticals, five standout PPC ads capture attention with distinct themes and messaging. Citizenmeds.com emphasizes speed and affordability, offering Semaglutide injections overnight for $135. Forbes.com positions itself as a guide, highlighting Tirzepatide providers for weight loss transformation in April 2025. Joinmochi.com personalizes the experience, offering a $79/month Tirzepatide plan with a quick eligibility check. Novomedlink.com underscores trust, promoting FDA-approved Semaglutide medicines by Novo Nordisk®. Lastly, ro.co appeals to budget-conscious consumers, offering Tirzepatide without insurance for $45 initially.

Frequently Asked Questions

Customer Success Stories

the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Sage Case study: Brand protection strategy

Sage case study: 75% decrease in CPCs with Adthena

Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI.Read case study

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

OSZAR »